Terms of service

1.1 We provide a website subscription service. We build your website, host it, maintain it, and do ongoing work to help your business be found online, in Google and in AI answers.

1.2 The plan you choose, what it includes and what it costs are set out in your plan confirmation at signup. That's the document that governs your prices, not whatever our website says today.

1.3 This is a service you subscribe to, not a one-off product you buy and own outright. Clause 4 explains exactly what that means.

2.1 Before you pay anything, we build you a real sample of your site so you can see what you would actually be getting.

2.2 The sample is free and there is no obligation. If you don't want to go ahead, you owe us nothing and that's the end of it.

2.3 Until you pay the build fee, the sample stays ours. Anything of yours we used to make it, including your photos, your logo and your words, was always yours and stays yours.

2.4 The sample shows you the standard of work you're getting and the direction we'd take. It isn't the finished site.

2.5 If you go ahead, your site then goes through our research work: what people in your area actually search for, what your competitors are doing, and what we know performs. We build the final site around what we think will get you the best result. That can change the layout, the wording, the pages or the structure from what you saw in the sample. We build for what will work, not just for what looked good first go. Anything significant that changes, we will walk you through and tell you why. Your revision rounds (clause 7) cover the rest.

3.1 These stay in your name and under your control the whole time: while you're with us, and after you leave:

3.2 Anything we create for your business, including copy, photographs and design, becomes yours. We assign the copyright in it to you as soon as it is created.

3.3 We never register, hold or transfer any of these into our name. We never place a lien or a hold over them, for any reason, including a payment dispute.

• your domain (your web address);
• your Google Business Profile and any similar listings; and
• all of your content, photographs, copy and brand.

4.1 Your website is provided as a subscription service. We build, host, maintain and keep working on it while you subscribe.

4.2 While you subscribe, you don't own the website outright. What you do own is everything that would strand you if you left (clause 3), and you can take a full export of your site files with you at any time (clause 5).

4.3 We will always describe this honestly. We will not tell you that you own the site outright while you are subscribed.

5.1 You can leave at any time (clause 11). You can also ask for a full export of your site files at any time, for any reason, at no charge. We will never hold your files or assets to ransom.

5.2 When you take an export, you get a licence to use those site files for your own business, for as long as you like.

5.3 What the export does not include is the system underneath: the platform, code and method we use to build and run sites. That stays ours, and the export gives you no rights in it.

5.4 When you leave, the service stops: hosting, maintenance and the ongoing getting-found work. That's the service ending, not a penalty, and we're telling you so up front.

6.1 Build fee. A one-off build fee, shown in your plan confirmation, is payable when you go ahead. It covers the cost of building and launching your site. It is not refundable, except where the law requires (clause 14).

6.2 Monthly subscription. Your monthly fee is shown in your plan confirmation and is payable monthly in advance. There's no lock-in and no minimum term.

6.3 Extra work. Anything beyond what your plan includes (clause 7) gets quoted to you first, and we only do it if you approve the quote. No surprise bills.

6.4 GST. Prices are shown excluding GST unless we say otherwise. GST is added to your invoice.

6.5 Late payment. If a payment is overdue, we may pause non-essential work after telling you first. Your assets (clause 3) and your right to an export (clause 5) are never affected by a payment issue.

7.1 Your plan, the pages, the revision rounds, and the monthly content updates we do for you, is set out in your plan confirmation.

7.2 The monthly allowance counts changes our team makes for you. It isn't a limit on how often you can edit your own site. If a self-serve editing tool is included on your plan, your plan confirmation will say so.

7.3 A content update means a content or image change: new prices, a new photo, updated hours, a bit of new copy. It doesn't mean a redesign or a whole new page. Bigger jobs are quoted separately under clause 6.3 before we touch them.

7.4 You can move up or down between plans at any time. A change takes effect from your next billing period.

8.1 Here's the guarantee, in full: Within 90 days of launch your site will be live, indexed, and showing up in Google Search when someone searches for your business by name and area (for example, "Joe's Plumbing Dubbo"). This is not a promise of ranking for category searches like "plumber Dubbo". If it isn't, your monthly fee stops until it is - and this is in addition to your rights under the Australian Consumer Law, which always apply. You don't pay the monthly fee until your site is findable.

8.2 What "found" means, exactly. Your site shows up in Google Search (google.com.au) when someone searches your business name and your area. That's the whole measure: Google, standard search results, checked while signed out so nobody's personal search history flatters the result. We agree the exact search with you in writing before launch and record it in your plan confirmation, so at day 90 we're both measuring the same thing.

8.3 The guarantee is Google Search only. It is not a promise about ChatGPT, Google's AI Overviews, Perplexity, Copilot or any other AI assistant, and it isn't a promise about Bing or any other search engine. We do ongoing AI findability work every month on the plans that include it, and we think it's the most valuable work we do - but AI assistants give different answers to different people at different times, and there's no honest way to guarantee what one will say about your business. Anyone telling you otherwise is selling you something. If that ever becomes measurable, we'll guarantee it too.

8.4 How it works if you claim it. Your monthly fee pauses until your site is findable, then resumes from that day. The build fee is not affected. Your rights under clause 14 always apply regardless.

9.1 The 90-day guarantee in clause 8 is the only outcome we guarantee. We can't and don't promise lead volume, sales, enquiries, traffic, conversion rates, or ranking positions on competitive searches like "plumber Dubbo". Those depend on things outside our control - your market, your competitors, your pricing, and how search engines and AI tools decide to behave.

9.2 Getting found on competitive searches is ongoing growth work we do over time. It's real work, and after launch it's most of what your monthly fee pays for - but it isn't a guarantee and we won't dress it up as one.

9.3 We'll always be straight with you about what we can and can't promise. Anyone guaranteeing you a number one ranking or a set number of leads is guessing.

10.1 You will give us the content, images, access and information we need to do the job.

10.2 You will make sure you actually have the right to use anything you give us: photos, logos and copy.

10.3 You will keep your contact and billing details current, and use the service lawfully.

10.4 If we can't get what we need from you, timelines move. We'll tell you when that's happening rather than letting it drift.

11.1 You can cancel at any time, with no exit fee. Email us and it is done.

11.2 Cancelling takes effect at your next renewal date. You keep the service, and we keep working on your site, right up until then. If you'd rather it stopped sooner, tell us and we'll switch it off.

11.3 We bill monthly in advance and we don't split billing periods, so there's no refund for the unused part of a month you've already paid for. There's nothing further to pay after that period ends.

11.4 A build fee already paid is not refundable, except where the law requires (clause 14).

11.5 When you cancel:

11.6 We can also end the service, on 30 days notice, if we are no longer able to provide it. If we do, you will not pay for any period after it stops, and we will refund the unused part of anything you have already paid. Clause 11.5 applies the same way.

• you can take a full export of your site files (clause 5);
• your domain, your Google Business Profile and your content are already yours and stay untouched; and
• hosting, maintenance and ongoing work stop.

12.1 We collect your contact and business details to set up and provide your service.

12.2 We share them with the suppliers we use to deliver it: our hosting and technology providers, and Google for your Business Profile, so they can do their part. We don't sell your information to anyone.

12.3 We handle your personal information in line with the Privacy Act 1988 (Cth) and our privacy policy [link]. You can ask to access or correct it at any time.

13.1 Ready Aim Digital builds and hosts your website, on our own system. We are your point of contact and the business you are contracting with.

13.2 We use third-party suppliers to deliver parts of the service, such as hosting and domain infrastructure. We stay responsible to you for the service either way.

13.3 If our business is sold, restructured or transferred, this agreement may transfer with it, so your site and service keep running without interruption. If that happens we'll tell you who and when. It doesn't change your price, your plan or your rights, and it doesn't affect your assets (clause 3), your export right (clause 5) or your consumer rights (clause 14).

14.1 You may have rights under the Australian Consumer Law that cannot be excluded, including guarantees that our services are provided with due care and skill and are reasonably fit for purpose.

14.2 Nothing in this agreement excludes, restricts or modifies those rights. Our 90-day guarantee, and anything else we promise you, sits on top of them, not instead of them.

15.1 Except for your rights in clause 14, which always apply, and to the extent the law allows, our total liability to you for the service is limited to resupplying the affected service, or paying the reasonable cost of having it resupplied.

15.2 We're not liable for loss we couldn't reasonably have foreseen, or for things outside our reasonable control.

16.1 Governing law. This agreement is governed by the law of New South Wales, and the courts of New South Wales have jurisdiction.

16.2 Changes to these terms or your price. We may update these terms, and the build fee or monthly fee for future billing periods, from time to time. We'll tell you in advance. A change never applies to a period you've already paid for, and won't reduce your rights. If you don't accept a change, you can cancel under clause 11.

16.3 Notices. We will use the email address you gave us at signup. Tell us if it changes.

16.4 Severability. If part of this agreement cannot be enforced, the rest still applies.

16.5 Whole agreement. These terms, your plan confirmation and the one-page summary are the whole agreement between us about the service.